The goal of this campaign was to to drive room nights over the long Thanksgiving day weekend in Downtown Houston.
We presented the 70th Annual Thanksgiving Day Parade, the Thing-A-Ma-Jingle on Main St, and the Mayor’s Tree Lighting as opportunities for people in Houston and Austin to connect with those who share the same passions through our own StuffToDo City Guides and our event discovery web and app platform, UNATION.
It was through these platforms and the presentation od creative and useful content that we reached another 16k unique qualified visitors.
The creation of videos enhanced the story-telling element of this campaign immensely. Our custom experience videos allowed over 7k people to envision themselves in Houston for the weekend.
In addition, each video was made in a way that Visit Houston can repurpose and reuse the content in their own upcoming campaigns.
We utilized our established StuffToDoInAustin and StuffToDo InHouston social media pages to reach highly targeted audiences in both cities.
This was done through organic and paid means. Our targeted ad campaign alone drove over 520k impressions and more than 16k unique qualified visitors.
The use of original, creative content played a large role in capturing the attention of our audience on our Instagram pages in Austin and Houston.
By leveraging IGTV, Stories, and Posts we gained over 56k impressions and an incredible amount of engagement.